 Increase
Market Share |
When accepting trade business
not only do you increase sales, but you take sales away
from your competitors.
|
Reduce
Overhead Costs |
Using incremental trade sales to offset
daily operating expenses can reduce overhead costs, i.e.,
janitorial service, water or coffee service, vehicle maintenance,
signage, etc. |
Generate
Referrals |
More 60/40 Exchange business typically
means more people talk about your business and refer new
potential cash customers to your door you otherwise wouldn’t
find. |
Reduce
the Cost of Borrowing |
Rather than paying interest on working
capital or capital expenditure loans, many times the exchange
network will extend a credit line against future sales
- the interest is all on trade. |
Enhance
Employee Benefits |
Secure employee loyalty and productivity
by trading products for medical services, vehicle repairs,
uniforms and incentive items. |
Convert
Excess Inventory |
Don’t have any inventories idle.
List slow moving goods with the exchange and earn trade
credits that can be used for today’s operating expenses. |
Utilize
Excess Capacity |
As fixed costs remain the same during good
times and slow times; utilize the capacity on hard to
produce products or provide services for something available
on 60/40 Exchange…it’s better than nothing. |
Conserve
Cash |
You can conserve cash by using inventories
and excess capacity to purchase operating expenses which
are normally paid on a cash basis.
|
Expand
Your Advertising |
Using 60/40 Exchange for your advertising
will bring in new cash customers and you will be more
visible as your competitors conserve their cash working
capital.
|
Budget
and Implement |
Take the time to prepare a 60/40 Exchange
budget and be sure you implement each one of your ideas
throughout the year. If you budget for it…you can
make it all happen |
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